I was tasked with creating a master brand update for Helia Health and Beauty, a luxury wellness center and day spa based in Baltimore, Maryland.

Helia is an established boutique brand that wanted to sharpen its brand in order to enhance its wider appeal to both Baltimore clientele and online shoppers.

Helia creates small batch skincare with unique formulations. I was also responsible for a new direction for the line of skin products.

First round deliverables included. Master brand mark, color and typography, brand book updates, brand marks and packaging concepts for high-end skin care and scented candles, shop front signage, print marketing materials and concept work for future brand growth and product line development.

The rebrand has been well-received by Helia for both product design and master brand.