Back to Nature is an iconic all-natural, organic food brand with a long-standing presence in retailers such as Whole Foods. But organic foods have evolved both in messaging and look and feel since Back to Nature was founded.

The Snack Happy campaign provided a brand refresh and did it with light-hearted content with a big appetite appeal. I art directed paid digital, organic social, OOH, and event graphics working with photographer Micheal Pohuski.

The campaign hit desired metric goals and repositioned the brand as a more youthful upbeat presence in the organic snack foods space.