Time, trends, setting the table— dinner has always had a lot of “rules.” A lot of times… people are just winging it. Whether they’re burned out on takeout, tired from a day on their feet, or realize they forgot to buy taco shells.

No Yolks are perfect for today’s home cooks, emphasizing, no rules and looking to override people’s aversion to having to cook dinner. The campaign included preroll, paid social, display, print, and shopper marketing.

Sales post-campaign first quarter increased by +10%. The work won an Addy in the integrated digital campaign category.