Bread and Jam is a reference to Bread and Jam for Frances; the sweet children's book that highlights everything Frances ate (and refused to eat). It's impossible to read that book and not be hungry.

The same is true of this little gem. Photographer Helen Norman and her food styling team used this fun prompt to create stunning tabletop imagery.

My role was to design the book for Helen with a keen focus on pacing and appetite appeal.

All in all, super fun. The work was very rewarding on a personal level.