Traveluxe
CHALLENGE
I was tasked with creating a master brand for Traveluxe, a luxury travel agency based in Chicago.
SOLUTION
First-phase deliverables included brand mark, strategy, tone-of-voice, executions for social channels, collateral, and agent support materials.
RESULTS
Brand system recommendations and creative concepts were well-received. The brand rolled out across social channels and internal team presentations. Work was shared with travel agents at their fall conference in September 2023 in Chicago. Subsequently, I have also done over 20 plus deliverables for a second Chicago conference in 2024. Traveluxe was recently named an Inc. honoree due to their fast rate of business expansion.
Traveluxe
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I was tasked with creating a master brand for Traveluxe, a luxury travel agency based in Chicago.
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First-phase deliverables included brand mark, strategy, tone-of-voice, and competitive analysis of similar agencies. I provided sample executions for social channels and agent support materials.
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Brand recommendations and creative concepts were well-received. I am working on brand roll-out across social channels and internal stakeholder presentations. A great deal of work will be shared at the upcoming fall agent conference this September 2023 in Chicago. Longer shelf life materials such as website and collateral to follow.
