Much-loved Maryland day spa chain About Faces was looking for a brand refresh. After 40+ years in business, they were looking for an energetic, fun campaign to help them connect with a younger clientele.

Working with photographer, Dean Alexander, we launched a new campaign across digital channels, local broadcast, out-of-home, point-of-purchase, permanent signage installations, and print advertising.

Each successive flight reached desired campaign sales goals and increased awareness in the greater Baltimore marketplace. We created a timeless beauty brand look for About Faces.