Seafood Nutrition Partnership
CHALLENGE
Seafood Nutrition Partnership had a very specific objective. They knew early childhood is a period in which moms are willing to step up their nutritional game at dinnertime. They needed a campaign that would support moms introducing seafood to their children 2x per week for optimal health benefits.
SOLUTION
What worked was animated social posts, and influencer video content deployed across channels that reinforced the health benefits. I led the creative team, from briefing content-creating influencers to the art direction of the animated and still campaign content.
RESULTS
The campaign was rolled out nationally. It hit target engagement metrics. The foundation of effective content made it possible for Seafood Nutrition Partnership to layer in additional influencers and keep their content fresh in ongoing campaign flights.
Seafood Nutrition Partnership
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Seafood Nutrition Partnership had a very specific objective. They knew early childhood is a period in which moms are willing to step up their nutritional game at dinnertime. They needed a campaign that would support moms introducing seafood to their children 2x per week for optimal health benefits. The trouble is, moms have a lot to do. And not a lot of time to do it.
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The campaign needed to make it actionable for busy moms with tried and true tips. What worked was animated social posts, and influencer video content deployed across channels that reinforced the health benefits. I led the creative team, from briefing content-creating influencers to the art direction of the animated and still campaign content.
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The campaign was rolled out nationally. It hit target engagement metrics. The foundation of effective content made it possible for Seafood Nutrition Partnership to layer in additional influencers and keep their content fresh in ongoing campaign flights.
