McCormick, No Flavor Like Home

CHALLENGE

McCormick launched the No Flavor Like Home giveaway campaign to connect with consumers around holiday cooking and encourage engagement.

SOLUTION

Our team used insights from best-performing content, social assets, and Pinterest best practices trend reports. I art directed the paid and organic campaign with photographer Justin Tsucalas.

RESULTS

The No Flavor Like Home campaign had year over year engagement increase of 235%, and hashtag use increased by 54%.

McCormick, No Flavor Like Home

  • The holiday season is one of the most critical times of the year for spice usage. McCormick launched the No Flavor Like Home giveaway campaign to connect with consumers around holiday cooking and encourage engagement.

  • Our team used insights from best-performing content, social assets, and Pinterest best practices trend reports. I art directed the paid and organic campaign with photographer Justin Tsucalas.

  • The No Flavor Like Home campaign had year over year engagement increase of 235%, and hashtag use increased by 54%.

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