French’s mustard Not From France social campaign and organic content strove to present the flavor-filled fun of America’s favorite mustard. Working with campaign foundations developed by Fitzco, I was part of the social agency team that bought the Not From France creative to social spaces.

In addition to supporting the core campaign message of French’s mustard making your all-American favorites even better, the campaign supported seasonal, usage, and special occasion messages that included the entire portfolio of products.

We created lasting, impactful social extensions to the campaign French’s #sandwich goals are one of my favorites. Merry Crispness to celebrate French Onion season was another great initiative. The campaign was very successful in growing engagement with the brand.