Chock full o’Nuts was one of those coffee brands on the shelf in the grocery store that no one even sees anymore. The Get York Roasted campaign strove to renew an iconic brand and give it new vitality.

By channeling the brand’s inner New Yorker, the brand found its voice. It was a real high point working with Steve Giralt to capture some fantastic high-speed pours, with the help of some very fancy robots.

The campaign's first-quarter sales grew +11% faster in advertised markets than in non-advertised markets. My role was art direction of digital campaign assets, organic social, and website.