Bridgestone Golf
CHALLENGE
When Lexi Thompson joined the Bridgestone Golf tour team, the client needed the campaign to announce her addition to the lineup that included pros Fred Couple, Matt Kuchar, and Tiger Woods.
SOLUTION
I was responsible for the art direction of still imagery for the campaign working with photographer Montana Pritchard. From those images, I created social and digital elements of Lexi Thompson's integrated digital campaign.
RESULTS
The Lexi Thompson campaign outperformed all other Bridgestone Golf Tour team assets, I also art directed the digital and social launch materials for Tour B ADF clubs. Designed Bridgestone Sales team materials; digital and printed B2B catalogs.
Bridgestone Golf
-
When Lexi Thompson joined the Bridgestone Golf tour team, the client needed the campaign to announce her addition to the lineup that included pros Fred Couple, Matt Kuchar, and Tiger Woods.
-
I was responsible for the art direction of still imagery for the campaign working with photographer Montana Pritchard. From those images, I created social and digital elements of Lexi Thompson's integrated digital campaign.
-
The Lexi Thompson campaign outperformed all other Bridgestone Golf Tour team assets, including those for Tiger Woods, suggesting that perhaps the message “girls are watching” was a welcome one in a male-dominated category.
